Distribution channel margins across industries (as a percentage of product price): FMCG: 11% to 35%; Clothing: 30% to 60%; Electronics: 6% to 14%; Cars: 5 to 15%; Furniture: 30% to 50%; Jewelry: 30% to 60%; Electrical equipment: 20% to 32%; Publishing: 30% to 65% (Source: allianceexperts.com) Where the Indian publishing industry is concerned, channel margins on Amazon are 40% for bound books and range from 30% to 65% for e-books. The traditional bound book distribution channels in India have a margin of 35%.