Synopsis: The unnamed female protagonist of Mela is a pre-teen. Living in an affluent neighborhood in contemporary India (circa 2015), she is beginning to grapple with the complexities of following her urges while being conditioned and restrained by her status conscious parents. She can be seen hacking away with abandon at the rather flimsy veneer of upper class urban life with her unfiltered takes on social niceties, the pretensions of adults, and the appearances which all segments of society are expected to enact to enable the apparently smooth functioning of the societal engine.

Distribution channel margins across industries (as a percentage of product price): FMCG: 11% to 35%; Clothing: 30% to 60%; Electronics: 6% to 14%; Cars: 5 to 15%; Furniture: 30% to 50%; Jewelry: 30% to 60%; Electrical equipment: 20% to 32%; Publishing: 30% to 65% (Source: allianceexperts.com) Where the Indian publishing industry is concerned, channel margins on Amazon are 40% for bound books and range from 30% to 65% for e-books. The traditional bound book distribution channels in India have a margin of 35%.

pedni.com is a distribution channel for my creative writing. I began writing fiction and poetry in August 2014 and my brief but eventful track record includes the following (all are manuscripts, less the novella published on pedni): Fiction: Short stories: 18 Novellas: 4 Novel: 1 Radio play: 1 Flash fiction: Up to 100 words: 7 100 to 1000 words: 7 Poems: 25 This inventory has helped me participate in numerous writing competitions.